about us

We are Cal’s own premier, on-campus creative agency. We are an ASUC-sponsored undergraduate organization with members who are passionate about design, strive to improve their skills, be inspired, and inspire others. We satisfy out members' cravings to design and the community's thirst for quality work by providing free or low-cost design, photography, and web services to fellow clubs. We are organized in small teams, with team leads who connect with clients and help you grow as an artist.

Here is where passion feeds creativity and creativity inspires innovative designs.

Innovative Design was founded at UC Berkeley in 2008 by Jeff Fan with the goal of inspiring students on campus to the amazing world of design. Since then, Innovative Design has expanded and changed to now include design, photography, and web services.

our values


We believe that learning is best done in tight-knit communities. We are a diverse space that is welcoming to all students.


We are always learning. We stay curious and aim to provide opportunities for all students to grow.


We stay driven to create learning spaces for each and every student that seeks to learn creative skills.

our team

meet our innod officers, team leads, and DeCal facilitators!

Cathy Zhang
Jirachaya Kiriruangchai
Sarah Huang
Shannon Carlson
VP of Administration
Cat Tang
VP of Finance
Kelly Ma
VP of Design Services
Sam Groven
VP of Photo Services
Erin McCann
VP of Education Outreach
Annie Zhang
VP of Education Outreach
Bella Kang
VP Education Coordinator
Alexis Balashov
VP of External Relations
Sophia Zheng
VP of External Relations
Ricky Chen
VP of Internal Relations
Emma Petit
VP of Internal Relations
Ru Li
VP of Marketing
Kayla Hua
VP of Marketing
Halley Chang
VP of Publicity
Aaron Wu
VP of Recollections
Jake Cha
VP of Technology
Sean She
VP of Technology
Jihyun Kim
Senior Advisor
Marlon Fu
Photographic Principles DeCal Facilitator
Aunoosh Ashabi
Photographic Principles DeCal Facilitator
Julian Meyn
Photographic Principles DeCal Facilitator
Violet Ross
Photographic Principles DeCal Facilitator
Justin Nguyen
Photographic Principles DeCal Facilitator
Jessica Hwang
Intro to Photoshop + Illustrator Decal Facilitator
Tracey Ley
Intro to Photoshop + Illustrator DeCal Facilitator
Bonwoo Kuh
Graphic Design Principals DeCal Facilitator