about us

We are Cal’s own premier, on-campus creative agency. We are an ASUC-sponsored undergraduate organization with members who are passionate about design, strive to improve their skills, be inspired, and inspire others. We satisfy out members' cravings to design and the community's thirst for quality work by providing free or low-cost design, photography, and web services to fellow clubs. We are organized in small teams, with team leads who connect with clients and help you grow as an artist.

Here is where passion feeds creativity and creativity inspires innovative designs.

Innovative Design was founded at UC Berkeley in 2008 by Jeff Fan with the goal of inspiring students on campus to the amazing world of design. Since then, Innovative Design has expanded and changed to now include design, photography, and web services.

our values

community

We believe that learning is best done in tight-knit communities. We are a diverse space that is welcoming to all students.

Education

We are always learning. We stay curious and aim to provide opportunities for all students to grow.

Accessibility

We stay driven to create learning spaces for each and every student that seeks to learn creative skills.

our team

meet our innod officers, team leads, and DeCal facilitators!

Sunyu Jung
President
"every day is a gift, that’s why they call it the present"
Saul Rios
President and Web Beginner Team Lead
"For pain and for glory!"
Jun Wagner
VP of Administrative Services
"I love google calendars <3"
Benjamin Chang
VP of Finance
"Lets not leave any regrets"
Julia Liu
VP of Design Services
"That's crazy bro"
Elena Hsieh
VP of Photo Services, Photo Blue Team Lead
"can we take out the daylight saving thing and replace it with berkeley time instead ty"
Daniel Wang
VP of Education Coordination
"Time is infinite"
Jolin Zhu
VP of Education Outreach
"i no no wanna :,("
Arahan Lim
VP of Education Outreach
"All we have to decide is what to do with the time that is given to us."
Katy Nakai
VP of External Relations
"ahh *panicking*"
Linda Lin
VP of External Relations
"Losing the idgaf war :/"
Emi Sakamoto
VP of Internal Relations
"Mmmm"
Jin Min
VP of Internal Relations, Gold Design Lead
"Are you interested in the Dwinelle day pass?"
Karina Lei
VP of Internal Relations
ʕ•ᴥ•ʔ
Paloma Bondi
VP of Publicity
"😽"
Eileen Guo
VP of Marketing
"graphic design is my passion"
Chelsea Yi
VP of Marketing
"HUH?"
Karis Hwang
VP of Recollections
"😼"
Kimmy
VP of Recollections, Web Gold Lead
"i ❤️ soup"
Kaitlyn El-Sayegh
VP of Recollections
"iced matcha latte with vanilla syrup please"
JR Garbe
VP of Technology
"fan of sharp cheddar"
Melody Miao
VP of Technology
""
Annie Zhang
Senior Advisor
"That's some good Feng Shui"
Bonwoo Kuh
Senior Advisor/ Animation Team Lead
"im so deep in my bag like a grandma with a peppermint"
Riley Horita
Web Gold Team Lead
"I didn’t mean to swag I’m just a vessel"
Eric Yang
Photo Beginner Team Lead
"Just thinking about the political and economic state of the world right now."
Jennie Wang
Photo Blue Team Lead
"we're so back"
Erin McCann
Animation Team Lead
"let's circle back to that, my love language is offering solutions."
Iselle Kim
Design Gold Illustration Team Lead
"And you may find yourself in a beautiful house, with a beautiful wife And you may ask yourself, "Well, how did I get here?""
Jun Chen
Photography Principles Decal Facilitator
"I hope this email finds you before I do"
Deejay Bui
Photography Principles Decal Facilitator
"bello"
Patricia Suwardi
Graphic Design Principles Facilitator
"I think Kung Fu Panda 3 is one of the Best movies ever made 🫶"
Millie You
Illustrator & Photoshop Decal Facilitator
"i like my dog"
Valentin Yi
Illustrator & Photoshop Decal Facilitator
"im gonna be the king of the pirates"
Brycen Manners
Illustrator & Photoshop Decal Facilitator
"D1 tofu enjoyer"